InfoSec-Summit

The Marketing looks for to influence the intricate processes of evaluation and election on the part of the consumers, for times, to come back the tactics and technologies that to redirect decisores without its explicit permission. Examples include product periods of training in videogames, films and programs of television. Others make use of interpersonal influences in the market. For example, the marketing can pay professionals of the feminine sex with a specific end, enchant the men and convinces them to buy it diverse products. Excellent questions for our quarrel are to know where measured the marketing it is made use to participate in activities that transparency lacks. Few studies have boarded this difficult subject, giving only some indications of that the practical one more is generalized of what if it could think. For better or worse, the chances to influence the consumers, without its full conscience can increase significantly, as resulted of the inquiry on the cerebral activity. Almost twenty years behind, studious cerebral waves had made a research with consumers using measures to study the impact of the promotions in the buying behavior.

This perspective was controversa, especially in virtue of the limitations and difficulties of interpretation of the data of the eletroencefalograma. Under most conditions Shaw Father would agree. However, during this period you discipline, them of the neurocincia and cognitiva psychology had advanced and joined forces to supply a new paradigm the understanding in the ways to develop, to store, to recoup and to use information of the consumers. The methodologies of the Neurocincia, especially in the technology of not invasive neuroimagem, since the investigators can investigate cerebral activities in the neural base in functioning level. The use of data gotten from cerebral images places ethical quandaries for the marqueteiros. Moral potential emergent questions of the neurocincia applications include knowledge, assent and understanding of the consumers. Neuromarketing and neuroimagem term ' ' neuromarketing' ' it is a name recently invented.

(Vygotsky, 1978). We use in our interventions the Description-Cultural boarding, therefore it works with a look that privileges the cultural and social history and factors in which the individuals are inserted, destarte not making responsible the citizen individually for its inadequate behaviors the determined contexts, since during its development the citizen if relates with others in a mutual exchange of experiences. The interventions had been carried through next to a group of 3 series, whose average etria band is of 08-09 years, and with this group in them use resources such as: films, infantile dynamic of groups, music, histories, etc. All these used resources had had as objective to take the children to reflect how much to its paper in the school and the society. We use a weekly meeting, to the mondays of 07h00min to 09h00min. On this project we consider important to clarify that the gotten results are being to our way to understand, positive, had on the part of the children and us, the trainees, one increasing transference of positive affection that had been if constructing in elapsing of the meeting. It is important to also clarify that our interventions had obeyed a planning, displayed in the daily pay-project, being defined of this form as a priori, but that in elapsing of the implantation of the project the things had been happening a posteriori, that is, the things had been happening and were leading in accordance with the demands that had been appearing. Obviously this choice discloses the belief of that this is one of the possibilities of performance of the psychologist in the school, that contributes to not only understand the people of our land, as well as to try to raise action alternatives, together with the population, so that this can assume its proper history and try to construct worthier forms, ethical and human beings of convivncia in school, constructing one ' ' world psicossocial' ' more just and human being.

Identification the identification is defined as ' ' reinforcement of auto-estima' ' of a person or group. This is a sufficiently common method, through the formation of a real or imaginary alliance with some person or group. It happens, frequent, and especially, with unsafe people. A person can join it to a esportiva team — to the one flock of fanatic — a group of vandals — to the one fraternity — or same to the one healthful social group to feel itself important through the symbolism that the group represents. Displacement Displacement is defined as ' ' to deviate feelings emocionais' ' (generally anger and fear) of its original source to substitute a target. The children can attend in its homes the father to be brave with the mother.

The mother, then plays its anger in the son, this in turn, deducts in its new sister, the sister new kicks the dog, and the dog bites the cat. rsrs. Projection Projection is defined as ' ' to attribute its proper thoughts, feelings intentions for the Outro.' ' This characteristic is not uncommon, and all, probably, already they had testified this. An irritated man can accuse the others to be hostile and aggressive, when it who is in the truth. Another example can be an outlaw to be always under the impression of that everybody is to watch it.

Regression Regression is defined as ' ' a reversion for the standards of immature behavior (infantile). ' ' It has many examples of this (and all we know some of that we are guilty). One of the examples could be an adolescent to come back to have an infantile behavior to receive affection and attention from its parents. Formation of Reaction Is one of the older mechanisms of defense and implies in a completely contrary behavior to the form as the person if it feels truily.